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How to Be
No matter how much cash you have, no matter how well you put yourself together, no matter how much stuff you have, or how cool you think you are, knowing how to be is elusive to many guys. In fact, we're going to step out of being "the guys" for this section. This isn't about being chivalrous. This is about being a man. A man knows how to conduct him self in a social setting, at work, or at home. Sure, you're a guy, but you're also a man, and a man knows how to be.

How to Be: All the Time
Etiquette is one of those areas most guys either think they know everything about or wonder they should ever bother.  And in short, the reason is simple - part of being an attractive guy to women and customers and your coworkers and your family is what you show from the inside out.  Knowing how to be isn't the hard part.  Remembering to practice it is.  And if you're already practicing the following tips and you're Mr. Perfect, you're free to go. Class dismissed.  But before you grab your books and go, know that everyone can use a refresher course now and then — hey, we let some of these slip from time to time, too. Take a moment to review the following points:
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Developing Charm as a Part of Your Arsenal
I hate to be the bearer of bad news, but nice clothes, good hair, and a regular workout routine can only take you so far. It’s sad, but it’s true. At some point, you’ll have to be able to get people to buy into you based on something other than how you look. This is where the art of charm comes in. In the midst of a presidential election year, the issue is thick in the air. The ability to connect, to sway and convince, to get people to like you in a matter of moments – being charming on demand isn’t as easy as it looks on TV. Some people seem to be born with it (Bill Clinton comes to mind), some have developed it (Will Smith, George Clooney), and some could use it (Vladimir Putin, Tom Cruise). But Be Better Guys is here to tell you that Yes! Yes you can become charming!
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