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Presidential Style: Learning How to Convey Authority |
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Much has been said by Democratic and GOP candidates during the course of their campaigns in hopes of gaining favor with American voters. In this corner of cyberspace, let's turn the volume all the way down and just look at what they wear. In politics, perception is nine-tenths of the law. And yes, appearance does count. Remember the Nixon-Kennedy debate during the 1960 presidential race? The first-ever televised debate drew a sharp contrast among voters. Many of those who watched the debate on TV thought that John F. Kennedy won, while those who heard the debate on the radio believed Richard M. Nixon won.
Fast forward to 2008, where presumptive GOP nominee John McCain likely will face Sen. Barack Obama in future debates. But first, let's focus on the attire of Barack Obama, who has had 20-plus debates over the course of his presidential campaign.
Fundamentally, looking presidential means conveying an aura of respect. To that end, a dark-colored suit is the uniform of choice. While that is all but the rule for press conferences, candidates aren't afraid to roll up sleeves, loosen ties, even wear jeans, depending on the environment they are in. And why not? The current President already has demonstrated versatility in his sartorial choices. From a clothing standpoint, George W. Bush always appears comfortable.
Still, part of looking presidential means looking the part that Americans are generally accustomed to: a power suit.
Here's a power checklist to follow along the next time you see the candidates on television or in 3D at a locale near you:
Suits: Navy, charcoal
Shirts: White, light blue
Neckwear: Red or blue in color; solid, polkadot or rep stripe pattern
Shoes: Black, burgundy
Anything other than what's listed above is hardly uncivilized, just relatively more casual than authoritative. Also, I'd be surprised if a presidential candidate wears a blazer and slacks instead of a suit. In the comic book world of Superman, however, Lex Luthor, as president, wears white. Then again, would you vote for this guy? OK, you got me ... Tom Wolfe might receive more votes.
David Yarbrough runs the blog Style Points and is a frequent contributor to Be Better Guys on all things regarding men’s style and how to acquire style affordably. |
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