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Be Better Guys: FragranceNever underestimate the power of scent. Cologne is very effective if used in moderation–your body chemistry will enhance it further. This is why the same scent doesn't have the same smell on everyone. The basic rule is that if someone who's 5 feet or more away can smell you, you've put too much on (right now, you're probably thinking to yourself that you put on too much this morning). A couple of squirts should do it, so: Apply cologne to either pulse points or body parts with hair. This means applied to your hair, neck, wrists, crook of the elbow, and chest. Pick two spots, because all four can be overwhelming.

Choose a few of fragrances for your repertoire.  Get a lighter one for the office and daytime and a muskier one for going out in the evening. Never mix the two. You'll want to use the lighter scent more in the summer months and heavier one in winter months.

Finding a scent that works for you is a matter of personal preference and research. The popular ones like Davidoff's Good Life or Calvin Klein's Contradiction may not work best with your body chemistry. If you're not sure what smells good on you go to a department store or some place like  Sephora and try some different ones. If in doubt, ask a beautiful woman for her advice.

Remember Drakkar?  For a while, it was the scent.One of Brian's boys wore it constantly and always attracted girls while cruising the malls.  They'd ask him, "Ooohh, what are you wearing?" and follow up with, "You smell goooood."  Every time, dude got a phone number. Brian figured if it was like that, he needed to wear Drakkar, too. But all he ever got was "Oh, is that Drakkar?" and then the backs of their heads. Except when they asked, "Where did your friend go?"  To add injury to insult, Brian ended up chauffeuring the guy to his dates because the dude didn't drive.
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